Ethical Issues in Advertising to Children

Ethical Issues in Advertising to Children Executive Summary The purpose of this research is to distinguish the ethical issues that have in advertising targeted to children. Such unethical conducts and advertising implications had inherently becoming a controversial issue that raise to an alarming rate among nations. In which, those ethical issues that had causes health problems to children is widely discuss. In addition, the ways of developing an advertisement is further questioned for its credibility and deceptive tactics that is made for children. Furthermore, this paper also identifies how conflict of interest and misleading had significantly affected the children interest. And, as well identified how one-on-one marketing manipulate children and occupy their minds in a subliminal way are also discussed. In light with all the issues, the possible consequences that jeopardizing to both advertisers and consumers as well as the moral intensity of the situation is highlighted. It comes with recommendation that works side by side with the 7Ps of marketing and extended marketing mix which embedded throughout the entire research paper. Nonetheless, an additional discussion for the potential issues that may happen to children in future is discussed and determined for its possible consequence. Introduction Marketing ethics are dimensions that portray marketers morality attitude behind marketing or advertising. Additionally, it is also subjected to the way of marketers conducting advertisements that determine whether it will bring positive or negative values to the targeted consumers. However, it is known that advertising is often done in a framework that has inclined the value of true marketing. For instance, if an advertisement targeted to children violates its credibility, transparency, integrity or privacy of the children, it is recognized as unethical conducts. In this ethicals viewpoint, it raises unique issues. So often, these issues cluster with inseparable arguments as identified in (Winston 2004, 11), whether or not, children understood certain marketing principles? Concurrently, if political, policy makers and regulatory controls should cease advertising for children? In (Alcohol Consumption in Australia 2006) pointed, whether children could identify the negative aspects of the products that promoted to them? Lastly, do marketers actually get parents consent for children in deciding the final purchase authority? As to say, these questions had shown that children markets are so fragmented and in this rapid changing world, marketers tend to make use of this fragmented market as their sole target to scavenge for more profits (Faith 2002, 1001). On top of that, advertising to children are about manipulating the mindset of their customers (Paul 2000, 25). In other words, (Winston 2004, 11) pointed that children market are known as No other market simultaneously involves advertising to users who are rarely purchaser; and purchasers who are rarely users. Without a doubt, it reflects the reality of the marketplace. Thus, we can no longer assume that the truth of conventional marketing and advertising is merely to transmit information and generate acceptable profits for the company. For keeping up with the ever changing trend, conventional marketing has been redefined by (Debra and Michael 2008, 910) to persuade and remind their public of their wares into ability to inform and offend. Due to these ethical issues, marketers are facing great challenges from various authorities bodies during advertising their products into the children marketplace. However, in (in what) (Henry and Frank 2000, 482) by Ambler (1996); Boddewyn (1994); Madden and Grube (1994) had question about the effectiveness for having all the advertisement bans and whether such practice is ethical to demonstrate positive effects to marketers and as well consumers. Therefore, in order to produce good advertisement, marketers are to consider unethical strategies that could assist them to reach their objectives at all costs. To tackle these unethical issues, this research paper will further depicting the intrinsic values of relevant 7Ps come separately from Marketing Mix (Product, Price, Place, Promotion) and Extended Marketing Mix (People, Process, Physical Evidence), which impacted by the highlight ethical issues towards Children industries in later discussions. Childrens Health Abuse Issues: Obesity Numerous health related issues has been identified in advertising to children. Among them, the one that causes greatest problems is shamefully crowned by obesity. It has been defined as overwhelming fat accumulation that may impair ones health (Obesity and overweight 2006). In todays world, the situation in several countries and especially US are so severe where children prefer to spend their evening with TV and snacks than to outdoor activities. According to (Carolyn 2010), children is naà ¯ve and equipped with least ability to justify what and which is actually good for them, what they have is the desire of obtaining foods from the ads that pitched them. Ironically, according to (Bette and Jackie 2001, 75) {Bette and Jackie (2001, 75)} childrens segments are on top of the important business opportunities which merchants cant afford to miss it. In addition, (Aysen and Scott 2000, 299) {Aysen and Scott (2000, 299)}also supported the aforementioned facts, and further by McKay (2005) pointing US is spending $10 12 Billions to advertisements that targeted to children for foods. It is ascertained in (Elizabeth 2004, 161),{Elizabeth (2004, 161)} pointed that Children account for approximately $24 Billions in direct spending each year. Here, regardless of the return they can make, in (Aysen and Scott 2000, 299) {is this a secondary source reference bro?} quoted by Kotz (2007) learn that the Kaiser Family Foundation had found out Children are exposed to more than 7,600 commercials on candy, cereal, and fast food in any given year. Hence, it is because of all this vulnerability that making marketers so actively and cleverly penetrating childr en with vague information. A study of WHO had defined Overweight as BMI more than 25 and Obese as BMI more than 30, WHO also projected in 2005 to have approximately 1.6 Billion (age 15+) were overweight and at least 400 millions were obese (Obesity and overweight 2006). In a recent statistics survey, it had shown that 50% of elementary-school children and 80% of teenagers will battle obesity throughout their lifetime (Aysen and Scott 2000, 299). These staggering figures are so devastating that it is in high chances to invite premature death and disability in adulthood. Namely, some of the harmful chronic disease such as Cardiovascular Disease, Diabetes and Heart Disease which thanks to the intensive and unethical marketers that promotes junk foods without concerning childrens health. For an instance, an advertisement from McDonald of its Supersized French-Fries and Soft drinks by just topping up with 39 Cents had received critics for encouragement of overeating. In marketing mix viewpoint, McDonald cleverly uses its products, prices and promotions tactics to invites people to dine in by having greater portion with merely 39 cents added. They constantly setting a mindset for Children that food are fun, as physical evidence shown that McDonald had packages made specifically for just children that comes with toys and collectibles. Furthermore, it depicts for rather just selling for fast food but is a family adventure for having meal together at McDonald fast food centre. In addition, McDonald uses prints calorie count sheet in trays and claiming that their food will not caused obesity if consume accordingly. The impacts that brought by such ads is unforgiving. The aftermath for such unethical advertisement contributes more health issues and shifting not just the diets of consumers but it fact, it lead to Supersized consumers from their products by every topping of 39 Cents (William n.d.). Hence, actions have to be taken to effectively deal with these unethical conduct that leads to obesity and other health issues. Credibility and Deceptive Conducts to Advertisements In addition to health concerns, other ethical issues are involved with advertising to children. As though a lot of studies filled in with interesting details by stating that advertising had unprecedented ease of access to an array of innocent children. Despite in some countries like Sweden, Norway, and Netherlands had give in a lot of efforts in reducing and banned the advertisement targeted to children (Tammo, Wilma and Britta 1998, 172). Somehow, the marketers will keep on finding ways within this regulated market-space to produce inadvertent adverse outcome that compromise the credibility of the advertisement in a deceptive ways. In (William 2002, 73),{the article name/title or maybe you want redo it:- As William (2002, 73) mentioned, Peggy Chan as the founder and president of the watchdog group Action for Childrens Television, pointed that TV is a media that taught children by tendering for unnecessary products instead of to save for the instance. It is informed that children are less than able to fully understand and to comprehend the real intention that marketers deceptively made for them. Thus, in a real life example of Campbell Soup back in the late 60s. In order for all the vegetable and the alphabetical wordings visible during the shot, the ads are found to be placing clear marbles in the bottoms of the bowl. However, it is complaints for untruthful display as though the vegetable and alphabetical wordings arent as visible as in the ads (William n.d.). For this reason, these deceptive practices and degrees of credibility is proved to be questionable. In the end, the potential impact will make consumers losing faith towards its products and ways they promote it. Campbell resulted in considerable negative publicity for the company and it is no longer a prices concern than to ethics concern for vast consumers. Another ethical issue that draws the attention of researches is when marketers involve childrens psychologists in their market research. The reason is clear that these psychologists are at its best from their profession. They were hired to launch attack to the childrens mind. As said by the advertising president (Special Issues for Young Children n.d.), Nancy Shalek, Advertising at its best is making people feel that without their product, youre a loser. Kids are very sensitive to that. {Move it to here (Special Issues for Young Children n.d.)}, From the 3Ps of extended marketing mix perspective, the people and process that get involve is unethical, and the physical evidence is the advertising itself. The fact had shown that marketers are viewing children as a cash machine that constantly generates profit for them. Hence, it is in need of setting stricter rules from the government and policymakers to iron out the unhealthy advertising that aims to children. Thus, it equally means tha t by enhancing the credibility and reducing the deceptive adverse could dramatically infuse promising outcomes. Conflict of Interest Misleading Approach in Advertisements At the root of a success trade comes from an interest of a purchaser. Whereas, research had shown that such interest often germinate by marketers and advertisers in an unethical approaches. They cultivate children desire by continuously enriching children horizon to an extent of homogenizing them to be part of the market segment. And legitimately, children turn out to be a good target, a target that unable to makes accurate decision due to the information that captured by them are misleading and of conflicting their real interest. Hence, in short, marketers and advertisers are at their best in limiting children alternatives to only their merchandise (Paul 2000, 27). Separately, in (Elizabeth 2004, 162){suggest u slot in the article name if u structure yr sentence this way then follow by (Elizabeth 2004, 162)} it is said to be by constantly misleading children from intricate advertisement content in their young ages, it could lead to some undesirable social values such as materialism and materialistic. The effect is so prominent, as young children are unable to resist the attraction of purchasing the products that promoted to them from ads that starring by kids celebrities, famous cartoon icons as they believe it could provide exaggerated qualities when they have it. Thus, children will crave for all these sort of unnecessary products by all means and not to mention the amount of wasteful money parent need to spend. For this reason, a lot of countries had prohibited famous icons to go on air and recently in early 2010, Childrens Television Standards (CTS) in Australia was established and had set rules that promotion through popular characters are ceased to be used as an endorsement in commercial products (Jamie and Andrew 2010, 1). Such practices are accredited for tackling the outrageous marketing attitudes that deploy by unethical marketers and advertisers. There was evidence in {in what bro?}(Debra and Michael 2008, 911) being identified by Jardine and Wentz (2004) saying that Ireland restricted celebrities to appear in foods advertisement that aimed to children. It is due to policymakers and researches view a childs capacity to recognize advertisings persuasive intent as a developmental milestone (Elizabeth 2004, 162). As to say, it is the marketers themselves who provide opportune for the authorities to minimize their advertisement boundaries. Another example of McDonald, according to {to what?} (Paul 2005, 9) collectibles and toys are so often comes with meal. These collectibles are a series of characters that could not be missed by children. For this reason, children would need to buy many of those meals to have entire set to be collected. As defended by the merchants, their goal is to provide fun for children while having meals. However, such advertisement measuring the same thing differently when goes to children. This is when misleading and conflict of interest happen as children are craving for the toys and collectibles than to the foods (Paul 2005, 10). It is certain that such ads are unethical, they had ignored the consequences that compromise children health, parents spending and as well forgone the fact that fast food is junk food. Most notably, in order to get these collectibles for their child, parent are force to purchase specific kids package in a designated price and dont have alternatives for the food withi n the package. In long term, when consumer realize that such unethical conducts are made for lure them to purchase unwanted toys for their children, in return, the company might in face with sales shrinking and end up with fewer profits. Thus, it is this misleading and conflict of interest that leads to a failure which impacts to marketers marketing mix in term of product, price, promotion and placement concern. (Paul 2000, 27){Paul (2000, 27)} suggested that it is better for each and every company jointly helps in diminishing intricate junk food advertisements content and portraying better message to promote healthier lifestyle that enabling judgments towards the integrity of the advertisements message when targeting to children. One-on-One Marketing: Minor as a Target Issue Clearly, when comes to marketing, it is about timing and precision when the message that intended by advertisers being delivered precisely to their target. It is important for advertisers that those children receive an impact towards their products when advertisement was viewed. In another term, it is known as S{s}ubliminal. It is a visual stimulus that so quickly masked into the mind before one could actually process it and having no consent that it had actually take place (Johan, Wolfgang and Jasper 2006, 793). Thus, for such advertisement to be effectively done, the degree of distraction during the advertisement have to be minimal and it is best when children are alone and vulnerable. It is an undeniable fact that such exploitation of childrens mind was said to be unethical. For instance, given in{in what?} (William 2002, 74) of a real business environment, cartoon characters are widely recognized by children that, They are created just for them, hence, the ethical issues that arise, is where such advertisement are usually broadcasted in the afternoon childrens television programming. At this timeframe, it turns out to be the weakest parental supervisions period, as to say, such isolation in the afternoon perfected the intention of marketers. Undoubted, it is to have children viewed the advertisement at all costs. As a result, in children mindset parent is the only channels that can potentially purchases what is made specifically for them. Thus, it is well aware that such violation is unethical, in addition to spoiled childrens attitude, it would literally put parent in face with financial hardship as well. Advertising targeted to children alone often exceeded the limitations and resulted with various ethical issues. There is ample estimate that had shown children influential in family purchase itself are about $500 Billions a year (Elizabeth 2004, 161). Furthermore, another study in{?} (Christine and Nancy 2001, 21) mentioned that the children spending alone had account for another $14 Billion from their pocket money in country like US. Concurrently, a UK survey also uncovered that children possess a lot more liberty in spending and as well influence over their parents (Lionel 2000, 326). Hence, when the advertisement is targeted to children, and so often, advertisers are intended for an outcome that favor to them. For this reason, it is believe that sooner or later, two of their marketing mix elements which are the ways of promoting and placement will further intervene by authorities bodies and invite new regulations to minimize attention that can be drawn towards children. In a study, the author pointed that it is a controversy for saying that with least cumulative exposure of advertisement to children which in turn could compromise childrens understanding of advertising intent (Alcohol Consumption in Australia 2006). However, according to{to what?} (Tammo, Wilma and Britta 1998, 176), there is evidence to say that by having healthier content in the advertisement is much more effective than by having parents controlling or restricting children on their TV times. It can be conclude that the negative impacts which happen is neither benefiting consumers nor to the advertisers. For example, advertisers can always give a warning sign saying that Parental supervision is required during the advertisement is on air. Therefore, it would be better off to embark advertisement onto children in an appropriate manner, in a way that do not appear to be aiming to just children but with the consent of their parent (Jeffrey 1999, 114). {will it be conflicting of what u hv presented earlier as u mentioned that advertising aim at children on the weakest parental supervision timing, so if there is a warning sign the parent will not notice it also right? It just my opinion bro} Recommendations: Responsible Advertising with 7Ps Advertisers Responsible in advertising is not about restricting or banning the advertisement. It is apparent that advertising brings in ethical issues for children. Children are a vulnerable segment and due to the advancement of technologies, it further enhances the transmission of message instantly to children. However, the responsibility of protecting children is still on the advertisers hand. Advertisers have to appreciate and abide to the rules and regulations that set by ethics initiatives representative, taken up these code-of-conduct as an important guideline and to be best, inputted into respective companys rules during advertisement. For an example, if the advertisement projecting a message for a product that deemed as a must-have item for children and it is known that such exclusivity is unethical. Clearly, it is vital to come up with a solution towards the issues by conducting advertising in a way that neither tipped to consumers nor favor to advertisers. (Paul 2005, 9-11). Advertisers would need to constantly market their products but in a way that promoting further space for children in future rather than rigorously conquering all they have. This can be best achieved by treating children as an informed consumer by teaching them what {and} how to foresee marketing is all about. Consequently, it will further enlighten them about what is market segment and in return, for children to germinate a priceless asset decision making. Such realization of the intricacies advertising tactics at an early age can ensure children be aware to the fundamental of the marketing environment. (Paul 2000, 28-29). Due to the fast moving pace in todays business, children had becomes a promising spending group. Thus, if children have the ability to make decision, they can decide whether or not such products is a necessity or unnecessary. Accepting the facts that parents are unable to fully shielded their children away from advertisement, thus, the best practice is makes children to cope and gain experiences with what is about to fall upon to them. (Paul 2000, 26). It literally means that children will no longer being viewed as a vulnerable group that advertisers can take advantage on. Children can develop themselves with the knowledge to make comparisons between products, prices and promotions. Hence, by not undermining the message behind advertisement, children could turn their weaknesses to strength and the concerned ethical issues of childrens naivety will further be diminishing in a healthier way. (Elizabeth 2004, 163). Parents and Authorities Bodies Furthermore, parents should play as an important role in tackling the advertising ethical issues. According to{?} (Lionel 2000, 327) parent should educate their children and make known for children about the marketing strategy that draw by advertisers. This can be achieved by setting it as a learning milestone since they are young. This will drastically develop children to be aware of advertisers marketing processes by identifying the content and terminology used by them. Moreover, given that authorities bodies are already in place, but there is always a need to further emphasis when pursuing for unethical conducts. For instance, it is suggest having government intervene in setting rules and regulations in the TV advertising industries for the reason of minimize advertisement that make directly to children. In term of products promotions and placement, according to Dibb (1996) in{?}(Tammo, Wilma and Britta 1998, 172) identified that countries like Norway, Sweden and Netherlands was found aired less than 5 advertisements in one hour of television programming for children. In addition, informed advertisers to collaborate parents and family members for advertisement that be put on air or by reducing advertisement during childrens programming period. Some country like France are in face with choosing between attach with a health message in their advertisements or to paid 1.5% tax based on their advertisement budget to foot the healthy related message (Aysen and Scott 2000, 301). Separately, even the fast food typhoon{tychoon or typhoon?}, identified by Jardine and Wentz (2005) saying that McDonald is adhere with the strict rules and providing differing strategies in each country based on how to advertise their products. For these reasons, in order to success, changes have to be made with an immediate effect as evidence shown that the existing practice had flawed into a devastating phase. It is clear that with the cooperation from advertisers, it could propel to have healthier products sales, widely accepted promotions strategies and with reasonable pricings for the general consumers. Conclusion Overall, the aim of this comprehensive research was to scrutinize that ethical issues in advertising exist and will gives impacts towards children through various channels. A channel that remit for obtaining nothing else but profits from their targeted segments and therefore, as said in{?}(Aysen and Scott 2000, 300) The judgments and behavioral intentions are important constructs to gain insights regarding advertising directed at children. It is clear that when advertisers properly fill up the gap by regulating their content which adheres to the rules, it helps in realizing and educating their targeted audiences that overindulge for their products in a better way. So as to say, advertisers have to know that the boundaries of reasonable practice have been severely breached and they should not dismiss the attention that has been given in respect for a cleaner outcome of their advertisements. Thus, those outrageous advertising claim that previously roamed the media have to be virtually impossible in the current situation. As a result, if all these groups take their responsibility into account, the accomplishment of advertising towards children will be more ethical and approachable in future. Discussion: Other Ethical Issue in Future This paper examined the ethical issues have in advertising towards children and as well recommendation directed to 7Ps has been identified accordingly from conventional marketing medias. The disguise advertisement that makes children vulnerable via the internet is yet to be scrutinized in this topic. This study is in an attempts to fill up the gap from another medium of communication; The Cyberspaces. A disguise Advertisement is better be known as a breakthrough from typical advertising technique that being put in TV ad, magazine and etc. It had further exploited into the internet world where advertising is at the ease of fingertip. They can transmit the message at a lower cost and with better influence. It was a cover-up in a way that people are unaware that the advertisement had moved in to their mind. (Austin and Reed 1999, 590-591). For an example, nowadays children are quick in learning and blogging had turn out to be a typical ways of projecting ones stories and endeavors. Thus, some food industries has been found to hiring famous Blogger to make disguise news for promoting their brands, products, products price and place to find their product as though the blogger himself are telling his daily endeavors. Hence, the digital age had further facilitated children and adolescent to view on their beloved blogger flawed statement and pursue for what is recommended by them. (William n.d.). Such disclosure is unethical, unethical in a way that they need not to hold any responsibility about the content that being uploaded into blogs and ignoring the harm that possibly brings to consumers, notably, children and youngsters. Thus, supervision that needed is crucial, as if these advertisements will intrude even to an adult and not to mention the vulnerable children. (Austin and Reed 1999, 590-591). Reference Austin, M. J., and M. L. Reed. 1999. Targeting children online: Internet advertising ethics issues. Journal of Consumer Marketing {16 (6): 16, no.6: 590 602. http://www.emeraldinsight.com (accessed March 3, 2010). Australian Bureau of Statistics: Alcohol Consumption in Australia. 2006. http://abs.gov.au/AUSSTATS/[emailprotected]/mf/4832.0.55.001/ (accessed February 24, 2010). Aysen, B., and V. J. Scott. 2010. The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. 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Characters In Havisham, Hitcher, and The Laboratory Essay

What similarities or differences are there in the way disturbed or disturbing characters are presented in Havisham, Hitcher, and The Laboratory? Necrophilic fantasies in Duffy’s Havisham, the impulsive murderer in Armitage’s Hitcher, the smarter premeditated plot in the Lab, and finally the darkened anger of Inversnaid. All of these poems contain elements of disturbed characters or disturbed fantasies, some flaunt an erratic display of anger love and hate, and some are more contained and scheming. In all of these poems the disturbed and the disturbing is explored in new ways and helps us to better understand our own minds and evils. Inversnaid is immediately begun with dark and disturbing imagery â€Å"darksome burn† this conjures up gory and gothic thoughts before the poem has properly begun. In contrast Hitcher starts in a completely opposite way â€Å"I’d been tired, under the weather† the enjambment on the first line creates suspense, also the spelling of answer phone as â€Å"ansaphone† shows the narrators simplicity, also the erratic punctuation gets across his disturbed state of being. The fact that he has a hired car could also mean that he is a dangerous driver and has caused a road accident. A part in the poem that also suggests that the narrator is crazy is â€Å"round the next bend† this indicates that he is round the bend showing he is crazy. Inversnaid also gives this impression through the use of enjambment. This gives the poem a rambling feel as though he is just spouting random words. A disturbing feeling is also created by: † broth Of a pool sp pitch-black,† this phrase sounds almost apocalyptic, this combined with the rambling could almost be seen as though he is speaking in tongues; prophesising some terrible end to the world. In Duffy’s Havisham, the psychotic issues of the narrator can be seen from the start, as is the case in inversnaid. â€Å"Green pebbles for eyes† this shows the audience that she has lost all emotion and individuality she ever had. We know this â€Å"Havisham† is defiantly crazy when Duffy describes her â€Å"cawing Nooooo at the wall;† it shows her loss of self-respect and dignity. In contrast, the woman in the Laboratory chooses to hid her self â€Å"tying thy glass mask tightly† she does this in order to hide herself so as to save her self-respect and also to ensure she does not get caught in planning a murder. However, despite the narrators dignity there is a disturbing element about her for example: â€Å"keep them one half minuet fixed she would fall† the fact that she believes that she can stare her victim to death, but most of all because she does not care that the man will still not love her after she has killed â€Å"Pauline,† this proves that she is just doing it out of jealousy as she cannot have him. Carol Ann Duffy’s Havisham is defiantly the most disturbing poem of all as it addresses all the usually psychotic issues that the narrators in each of the poems talk about and goes beyond that by describing Havisham necrophilic fantasies. However it is evident that all of these poems are describing a hate that we have all felt at some point, we are not all necessarily necrophilia’s but we have all hated someone in this way. As for hitcher I believe that this is the same and that Armitage is merely presenting to us a part of ourselves but exemplified in an amplified and literal state.   

Presidential Outlines Ap Us History - 4197 Words

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Personal Recommendation As A Business Planner And Accountant

The purpose of this memo is to aid in Mrs. Gloria Smithson’s decision on which classification of business she should open with my personal recommendation as a business planner and accountant. The intention of this report, is to provide an overview of three different types of business formations that are being recommended for consideration. A significant amount of research into the business law will be further needed prior to the opening of the business to determine which state is best to incorporate into based on their own business laws. In addition, there are an increasing number of hybrid versions of business formations that should be explored in the chosen state once the overall type of formation has been selected. With this being†¦show more content†¦Besides fraud cases personal assets of the owners, partners, shareholders cannot be seized to repay debts. For a corporation, â€Å"The limited liability of shareholders means that they are liable only to the extent of their capital contributions and do not have personal liability for the corporation’s debts and obligation.† (Cheeseman, 2013, 479) In a LLLP there are two types of partners, general and limited. Both types hold, â€Å"...No personal liability for partnership’s debts and obligations...† up to the â€Å"capital contribution† (Cheeseman, 2013, 472) that was given to the company. The same liability is set for the LLC styles of business, â€Å"members of an LLC are not personally liable to third parties for the debts, obligations, and liabilities of an LLC beyond their capital contribution.† (Cheeseman, 2013, 536) All three boost an impressive corporate veil to protect personal assets. A corporation will become the most useful to the company long term if to plans to go global with its widget and is the recommended business type. This type of business formation will allow for the separation of responsibility in the company and who ultimately is the owner. â€Å"This category contains entities that generally have the following three constituents: shareholders, officers, and directors.†(Franklin, 2016, p. 581) This way all parties looking to invest and contribute to the business can have aShow MoreRelatedThe Workforce Is Facing An Anomaly907 Words   |  4 PagesMillennials prepared to transition into these upper level positions? This report will examine the (a) the multigenerational workforce, (b) the Baby Boomer generation, (c) the Millennial Generation, (d) workforce challenges, and (e) gap bridging recommendations. The Multigenerational Workforce Currently five generations are represented in the population. The five generations are the Traditionalists, the Baby Boomers, the Gen Xers, the Millennials, and the Gen 2020. 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Executive Summary............................................................................................... 4 III. General Company Description .................................Read MoreVice President Of Business Development1445 Words   |  6 Pages  ¬ Vice President of Business Development †¢ Seek out and source new clients by developing networks and independently identifying and developing relevant resources for sales and business development. †¢ Collaborate with members of the company to ensure an excellent client experience across all client interactions from needs assessment through delivery and follow up. †¢ Work towards sales and revenue goals of the company. †¢ Develop creative outreach strategies to attract and retain clients.  ¬ ViceRead MoreDeutsche Bank Summer Internship Report8801 Words   |  36 PagesINSIGHT INTO PRIVATE BANKING | 16-17 | PRIVATE BANKING ETHOS | 18-22 | WEALTH MANAGEMENT | 23-26 | SALES LIFE-CYCLE | 27-31 | TERRITORY MANAGEMENT AND ITS BENEFITS | 32-34 | ASSESSMENT OF INTERNSHIP | 35-37 | CONCLUSIONS | 38 | RECOMMENDATIONS | 39 | BIBLIOGRAPHY | 40 | EXECUTIVE SUMMARY The project is based on understanding the process of Private Banking in Deutsche Bank in North India and how do these things work in the real life scenario. Purpose : The purpose of this reportRead MoreSelection and Recruitment of Life Advisors for Bharti-Axa Life Insurance Co Ltd.6924 Words   |  28 Pagesgood contacts as it is the way a life advisors works on. ââ€" ª He should be qualified. Title: Recruitment and Selection of life advisors for axa Life Insurance co Ltd. Objective: ââ€" ª The objective of the project was to maximize the business of the company. 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