Aquafresh Toothbrush Advertisement Term Paper Example | Topics and Well Written Essays - 1750 words

Aquafresh Toothbrush Advertisement - Term Paper Example The advertisement appears mostly at the beginning of school term or year. This is the time that most students are shopping for the school term. The appearance of the advertisement is, therefore, seasonal. The advertisement appears on newspapers, especially the daily papers in which it is on the first few pages. Being a household product, the target audience is the whole household. To the school going students, it attracts their attention to the said flexibility and to the parents, and it confers the need to ensure that the whole household exercise oral health. Being on the daily newspapers increases the chances that many consumers will see it. The advertisement has been successful in achieving an audience and influencing choices. First, the advertisement uses a young and healthy person to put across the point. This makes many of the readers of the advert feel the urge to be as healthy and neat and are hence motivated to read further. The company, therefore, recognises the need that people have to be healthy and neat and uses this as an attraction. Secondly, the advertisement uses creativity for a variety of reasons. One, to bring out the aspect of flexibility, the toothbrush that the advertising figure uses goes past the mouth and comes out through the ear. This shows that there is no point in the mouth that the brush cannot access. The second gain from creativity is that most people will consider the idea original and hence adopt it. The creativity and originality are crucial influencers in marketing. The advertisement effectively creates a good perception among the consumers that the Aquafresh flexible toothbrush is the best in maintenance of oral hygiene. This success is also based on the consumers buying process. After identifying the need for, a toothbrush, which in this case the advertiser anticipate at the beginning of school year or term, the